The day Marseille met Marseille
For this project, I was commissioned by the agency We Are Young as a set photographer — my first "official" experience as a second photographer. Alongside the shoot with Izudin Yusuf, I had the creative freedom to capture these moments throughout the day on set.
For AFCON 2025, Puma and Olympique de Marseille created "Marseille Is Us", the first football jersey collection to represent both a football club and a country, each design honouring one of the African nations at the heart of the city's diaspora. Worn with pride on their own, the jerseys reveal their true power together: assembled, the seven designs form the OM crest, proving that Marseille's identity is built from its African heritage.
More on the rest of the campaign here.
“MERCI!!!”
Izudin Yusuf
This work has been rewarded by a D&AD Wood Pencil in Graphic Design
CREDITS :
Production Company — WAY TV
Client — Olympique de Marseille, Puma
Brand — Puma
Agency Producer — Louis Pierre Adolphe
Art Director — Amel Brahmi, Mona Saleh
BTS Photographer — Boris Lavergne
Chief Creative Director — Ugo Martinez
Creative Director — Simon Lamasa
Designer — Etienne Diop Tareet
Graphic Designer — Hugo Haure
Photographer — Izudin Yusuf
Co-Founder — Olivier Therond, Said Elouardi, Ugo Martinez
Head of New Business — Quentin Deremble
Head of Partnerships — Ilyes Chaibdra
Managing Director — Olivier Therond
President — Said Elouardi
Producer — Samia Kadiri
Project Director — Harold Tonyivi, Max Leblanc
Senior Brand Manager — Antoine Cretenet, Charly Menard
Senior Strategic Planner — Herve Seck